Want to nail that perfect selling pitch? Well, this is every copywriter’s dream. There are numerous ways to attain that and target the potential consumer by the power of your words.
So, don’t be that introvert, fella! Here, take a leap of faith and plunge into this blog to curb your thirst and navigate best into the copywriting stream in 2023.
Because, in the end, words are supposed to divert and change one’s interpretation.
Word count target
No one is free to read your 1000s of words of emails and product descriptions. You need to tailor the things related to the consumer and cater to things according to their needs. The thing that can be achieved is maintaining a word count at the start of every new project. For instance, if you have been assigned a TVC script, and let us tell you, this should be under 60 seconds or a maximum of 120 seconds, not more than that. So, you have a timeframe to produce at least 300 to 450 words, and the best way to see how much time it takes while you read it out (try Grammarly and other notable software). Working through a strict word count regime will help you better understand and value of time.
Old school writing has to be waved off.
Forget whatever you have learned and what you will have to interpret while writing that task. Just erase that school and college memory and start fresh. Because copywriting is altogether a new brook, which has mostly taken a firm step in the pre-pandemic era (due to social distancing).
In academic writing, you have to write elaborate words, strong structural sentences, and things with in-depth philosophical meaning. Here blog writers in the UK emphasize that copywriting language has to be simple, straightforward, and to the point. The vocabulary has to be simple because it has to be read and understood by all age brackets. And, also one negotiable thing is that your audience can also be those who read and write English as their second language.
Paragraphs breaks
What is the main difference between the book’s appearance and a blog presented on the internet? We’ll tell you, the book is written by keeping in mind the reader, they must want every minute detail while reading it. Whereas on the digital platform, people are always in a hurry when they see huge chunks of alphabet dangling on a website without any white space. Mate! This is undoubtedly the apparent red signal that is weakening your web traffic. Elevate your virtue, start embracing those empty spaces, and make them your best buddy. The motive to seek followers and other things on your website is:
- Short and snappy content
- Break the paragraphs
- Short sentences
- No fancy vocabulary
- Easy going words
Customers POV
Always be in the customer’s shoes before kneeling to the glorious boss. After all, if you don’t know the perspective and the side of a customer and what they want from your product, you cannot flourish. So, always keep them and construct the material because no one wants to hear how amazing your team or company is, and all they want is the solution through your words. And, if you hit the target in the bull’s eye, then revenue is guaranteed, my friend.
Font’s usage
This might sound petty to you, but believe us, this is one of the significant points which cannot be overlooked. Fonts are like clothing for your words; they act to enhance the presentation of your content. So be very vigilant while opting for what fonts design you like to present on your behalf. The type style used are:
- Arial
- Times New Roman
- Calibri
Fonts speak so much, without even uttering a word, only thorough reflection. And, if by any chance you have used decorative and sloppy typeface, then the content, without even reading a bit, will look dodgy and kind of spam.
Emotion triggers action
The prime purpose of the copy is to generate sales, and if you do that with the power of words, then you certainly are the Lord of Copy (not rings). But, let’s agree that if you want to make a good sell, you ought to take help from the emotional aspect. Because it is a proven point, waterworks are the best in this regard. A customer’s emotional quotient must be considered while generating a sales copy. For instance, Copywriting services UK uses the technique to sell its unique range of stationery, and they have linked that to achieving good grades with it, so in short, they are hitting pupil’s emotive nerves. You see how they have associated their product and the pitch to derive sales.
Language approach
What kind of brand or company are you writing for? Because it is the only way how you use the language. For instance: if we are talking about Jordan’s, the consumer ship of this brand is youth, young adults, adults who are sports-oriented, and hip living people. So opting for language like; “With our esteem presence, we have launched a pair of Jordan which is exquisite and embellished with added stripes, who oomph the weight of such brand.” No one will heed what this is all about; the answer is simple the target audience is not white-collar corporate people but young blood (as we have named them above).
The legit language for such a targeted spectrum of people will be, “Hey, you millennial, tired of wearing that old pair of Jordan’s? Well, worry not, we have launched the smackingly retro pair with uni-color stripes on it”. See the difference in the tone and the approach; that’s what we are talking about.
BONUS TIP
Use subheadings and bullets
Imagine if a person glances over your content, what things he will read in just a few seconds (that will force him to read the entire blog), and the answer is headings and sub-headings. He will judge the whole content based on fewer words by reading this. So carefully use such catchy titles, please the user, and captivating too. Also, try to add bullets because it increases the readability score moreover.
To sum up
Copywriting is indeed a challenging and densely competitive field, where the race is neck to neck. But, being in 2023, there is certainly something that must work like a miracle if applied (in a perfect manner) in your copy. And can boost the prime purpose that is to navigating revenue. Writers of britishblogwriters.co.unlisted down seven tips; although with times the pieces of information and tricks keep on changing, these are the ones which are constant and unchangeable through many seasons. If you imply these reflectors, then success is the thing that will not be detachable.
