The Software as a Service (SaaS) market has seen a significant increase in recent months as more firms have begun to join the market. Indeed, Garner estimates that the SaaS segment of the IT market for enterprises is predicted to increase by 2022.
In a marketplace rife with competitors such as SaaS, differentiating your company’s brand and the services that you provide is crucial in ensuring your company’s growth. Instead of promoting by using traditional methods, the marketing strategy you employ and the strategies you employ must be consistent with the innovation level your products and services offer.
To stay competitive and continue on the road to success this year, try these seven digital marketing strategies for SaaS businesses.
1. Make use of content marketing
SaaS businesses are uniquely equipped to make use of content marketing to create leads and boost conversion rates. In order to attract and convert new leads into customers, informing the market about the software you offer and its unique benefits isn’t just an exciting possibility but an essential one.
One advantage for businesses that are in this SaaS marketplace is the fact that a lot of users are already looking for solutions to their problems online, which makes them ideal candidates to adopt your platform or software.
The first step to implementing your content marketing strategy shouldn’t be difficult. You’re probably already comfortable with buyer personas as well as the questions that they’re asking. If not, we’ll help you in the process of creating buyer personas that you will use in the real world.
Once you’ve got your buyer personas, you’ll have to begin your research of keywords and develop the content strategy you’ll use around them. These days and times, your content is useless when it’s not optimised for search engines.
If, in the end, you’re delivering content that’s pertinent to the buyer personas you’ve identified, addresses their concerns, and informs them about how to meet their requirements, then you’ll be successful.
2. Concentrate on SEO.
It is essential to optimise your blog posts to be SEO-friendly. However, you shouldn’t overlook your website. SEO is among the most effective digital marketing strategies to generate pertinent organic leads for your business. If you’ve completed the research on keywords for your strategy for content marketing, you should work on optimising your site, images, and metadata using them to boost your rankings.
Furthermore, you’ll need to concentrate on gaining high-quality backlinks to your site and also gain referrals from the top websites in the industry. These methods will help increase the authority of your domain and go far in improving your rankings.
3. Spend money on PPC advertising.
Pay-per-click (PPC) marketing is one of the most effective methods of generating leads. So don’t leave it out of your digital marketing strategy. If you choose to target terms that are competitive, the costs could rise substantially, and within the span of a few ads, you could end up losing the entire PPC budget. Instead of bidding for high-competition keywords, concentrate your efforts on the lowest-hanging fruits for fast wins.
It’s critical not to spend all of your PPC budgets in the same place, such as Google. Instead, you should consider investing in ads on relevant social networks like LinkedIn and Facebook as well as the ones that are on search engines. Sponsored posts are a unique opportunity to quickly increase the engagement of your content marketing while also promoting your site.
4. Earn money through affiliate marketing
Another option to ensure an uninterrupted flow of prospects is by dipping your feet into the waters of affiliate marketing. This is a great option to incorporate into your SaaS digital marketing strategy since it only requires you to pay the affiliates (your clients who are already customers) once you’ve won trial signup or an additional subscriber.
When you consider it that way, the situation is a win-win. By doing this, you’ll continue to offer advantages to your current, satisfied customers. In the process, your business receives numerous leads that you might not otherwise have. It is possible to reward your affiliates by offering the option of regular payment options. Who wouldn’t want more cash?
5. Provide top-notch customer service.
What are the most important reasons why people choose to switch software or attempt platforms? If you thought of poor customer service, then you’re right. Do not risk losing customers due to poor encounters with your support team.
Make contact information for your department’s customer support team easily accessible. Don’t automate the entire process of customer service. Customers who are experiencing problems can talk to a live, real person if they need to.
If you have questions or concerns that are easy to answer, you can provide a simple FAQs page for your site. Troubleshooting tutorials are useful as well. In reality, the more details you are able to provide customers and trial users with, the more you can help them, and the more useful they become.
6. Don’t forget email marketing
If you’re in search of ways to get customers involved and increase customer retention while earning a profit, don’t overlook marketing via email! It’s a fantastic instrument for customers at the final phases of the SaaS sales funnel and could even turn satisfied customers into advocates for your business.
Keeping your customers informed about how much you value their business is a fantastic way to keep them in mind. It doesn’t hurt to remind them by email, either.
7. Consider offering a free trial.
Offering trials for free is an easy way to motivate competent leads to click the button and give your application or platform a go. For SaaS businesses, providing trials for free can yield incredible returns for very little (or none!) of an investment.
A trial for free is an excellent way to show potential buyers how valuable your product can be and also impress them with your amazing customer support and service. If they’ve found something they like about the services you offer the free trial users, they might even choose to turn into customers.
If not, there’s something to gain from your SaaS business. Participants can be surveyed after they’ve completed their trial for free and gain useful insights into what’s working, and what’s not working.
Final Words
SaaS digital marketing could differ from other kinds of marketing. However, with the right strategies for digital marketing and strategies, you will be able to attract lots of leads in a relatively short period. If you’re investing in offering a great customer experience for your clients and keeping them engaged, it is simple.
