Consumers rely heavily on reviews. They can make or break your brand. 84% of the individuals trust online reviews as much as they trust word-of-mouth marketing recommendations.
And when the reviews are from Google, the authenticity and trustworthiness of a business get multiplied. This holds especially true for eCommerce brands, wherein real customer experiences are most valued.
So, while you have Google reviews, why not make the most of them by featuring them on your website?
Wondering about its benefits already? Let’s find out.
Embed Google Reviews On Shopify Stores – What’s That?
Users today have the tendency to check out reviews before making any purchase decision, and the first place they land upon is Google.
To know or learn about an unfamiliar brand or place, people reach out to Google’s search engine, and before making any purchase decision – they lookout to know the experiences of past buyers.
By embedding Google reviews on the website, you build trust and boost engagement and conversions seamlessly on your Shopify store.
7 reasons to embed Google reviews on your Shopify Store
1. Social Proof
Consumers seek validation while making purchase decisions. By showcasing reviews given by the existing users of your brand, you can showcase your credibility and make potential users trust the brand better.
Further, social proof can potentially influence the purchase decisions of the users and inspire them to make purchases from your brand. Thus, driving conversions and revenue for your Shopify store.
2. Build Trust & Reliability
The primary benefit to embed Google reviews on the Shopify website is that it helps in building trust, and reliability for the brand among the consumers which can assist in boosting sales.
Reviews being based upon real customer experiences can portray the real image of your brand and make them come across as reliable. More than 90% of the users trust UGC to make their online purchases.
3. Ease Purchase Anxiety Of The Buyers
Buyers seek to know the product in and out before making a purchase decision. By showcasing the real depiction of your products, you can help them envision the product better.
Attaching users’ feedback with products can help them in understanding how the product really is, and whether it would fit into their purchase criteria.
For brands across industries, it is important to remember that a satisfied customer is their biggest asset. And by incorporating Google reviews into the online store, you can not only enhance user experience but also ease purchase-related hesitations.
4. Enhance Brand Awareness
Reviews represent a great opportunity for brands to enhance their brand awareness and reach as compared to the marketing content or campaigns. When you get more reviews, the chances of your brand getting exposed to more consumers widens.
Further, by embedding Google reviews on your Shopify store, traffic increases and the ability to get more shoppers to your eCommerce gets escalated.
5. Enhanced Engagement
Delivering a smooth shopping experience to the users has become a prerequisite for brands regardless of their niche. So, if you have been looking forward to enhancing audience engagement on your Shopify Store, embedding Google reviews can be a great option.
Visitors can scroll through the content and know whether or not they want to invest in your brand, by simply running through the reviews given on Google by your existing users.
6. Improve Your Shopify Store’s Performance
By integrating Google reviews into your Shopify store, you can most definitely improve the performance of your Shopify store. As you can win trust by showcasing social proof, helping them make informed decisions, and helping them understand whether or not they must invest in your brand.
Embedding Google reviews is a smart way to also boost the dwell time of your website, and ignite the interest of the visitors to your brand.
Further, it can provide a surreal experience to your visitors on the home or category pages, increase lead generation and help you grow your business.
7. Increase Conversions
Getting conversions is the primary and most important goal of businesses. All the effort taken by them is in the end taken to get more sales.
By embedding Google reviews on your Shopify store, you can seamlessly increase lead generation and pursue them to buy the products and services provided.
In fact, satisfied customers might end up being loyal to your brand, hence repeat purchases. Additionally, they might also spread the word about your business among their peers, thus improving sales easily.
Over To You
To make your Shopify stores all the more lucrative, you must provide your visitors with reasons that can play a role in persuasion successfully and boosting sales.
Here, leveraging the potential that Google reviews have can be a deal-maker. Hope this blog gave you sufficient reasons to consider embedding user reviews generated on the world’s largest search engine on your Shopify stores.
