The Advent of Digital Marketing
Technology has taken the world by storm. Right from retail to education, every aspect of our lives has been slowly enmeshed in technology. The digitization of marketing in the nineties opened up a wide array of opportunities for businesses, thus changing their courses forever
Marketing is an art. The pre-internet era marketing medium was only limited to radio, newspapers, and televisions. This approach was yielding very limited reach and was increasingly dominated by well-to-do business owners, thus depriving the ‘visibility’ of a large community of good businesses.
Thanks to the Internet! It turned the tables of fortunes and offered a level playing ground for everyone. Today, Digital Marketing Services have brought phenomenal changes to the world of business by offering better connectivity, cost-effective- high reach, trusted customer relations, measurable results, and increased ROI.
Here are 8 creative ways to improve your Digital Marketing Services
1. Search Engine Optimization
Investing in SEO is a wise step toward increasing your website’s visibility among the top players. In simple terms, it enables your website to appear in the top search results whenever a user types in keywords related to your business.
2. Compelling Content
Producing engaging content is the key to capturing customers’ attention.
The content should be brief, simple to understand, and should hold a tone (funny, emotional, informal, formal) relevant to the product you are selling. Stats revealed that close to half of all buyers wish to engage with 5 pieces of content before engaging with a vendor.
3. Utilize Data Analysis
Tracking the customer behaviour, and gaining insights into their personas can phenomenally boost the quality of your marketing efforts. You can specifically cater to their interests by analysing their purchases, interests, and demographic details. It is like knowing what your customer is looking for and offering it in a most beautiful way instead of trying to push forward what you already have at your disposal!
4. Digital Advertising
Advertisements on TV and in newspapers are still in practice but this approach is expensive and commands less reach compared to the inexpensive but extremely effective outlets like social media, search engines, and forums as these give you exceptional ways to target your audience and plan your budget accordingly.
5. Appealing Visuals
Besides having engaging content, it is necessary to integrate your entire strategy to deliver visually and aesthetically appealing, user-friendly digital marketing elements. All your websites, emails, advertisements, and proposals should be catchy & flashy and always reflect your brand and its underlying philosophy.
At Akarmaxs, we have witnessed how the magic of aligning the vision with the brand can do wonders.
6. Email marketing campaigns
Emails are ranked second most effective content distributing medium, reaching a large audience quickly and cost-effectively. A personalized email campaign coupled with visually compelling elements can yield excellent engagements.
7. Influencers
When buying, around half of the social media users rely on influencer recommendations. Influencers usually have a large follower base of their own, thus their followers effectively become your customers, getting an influencer to endorse your products and services, automatically boosts your sales and also indirectly builds good customer relationships.
8. Magic wand of Videos
Is it not more intriguing and captivating when information is handed to us rather than
we have to look at it. Statistics show that viewers retain 95% of a message
when watched in a video. It is undoubtedly a smart idea to enrich your digital media elements(websites, flyers, posters, emails, etc) with more catchy insightful videos.
