TikTok is the fastest-growing social platform. It is quickly becoming the preferred social platform for young people. It is no surprise that the word “TikTok”, as it is commonly known, is used by users as a verb, such as “Let’s TikTok Together Today!”
Many brands have decided to have a TikTok brand presence. They aren’t sure what to do. Many marketers and brands are still uncertain about TikTok’s relevance or the potential opportunities it presents, due to TikTok’s newness.
Here’s a look at TikTok’s potential. To maximize your marketing success, we offer some TikTok growth strategies. Buying TikTok followers can help you gain the trust you need to increase your sales.
These eight TikTok strategies will help you reach new audiences, build brand loyalty, maintain authenticity, and provide the social validation users are looking for on TikTok.
1. TikTok’s features: Stitch, Duets, and Video Replies
TikTok offers many interactive features that allow you to interact with your audience as well as other creators. These features include Duets and Stitch, as well as Video Replies. These features can help you boost your algorithm’s favor.
Stitch, as the name implies, allows you to “stitch in” your favourite parts of another creator’s videos and combine them with yours to create a seamless video. These will be included in your video.
You can respond to the videos of other users with duets. While the videos play side-by-side, film your response or reaction.
2. TikTok’s Popular Music & Lip Syncs
TikTok can be just as entertaining, both audibly and visually. Lip syncs are a hot trend right now, and users are being creative in how they use them. TikTok’s algorithm rewards accounts that participate in trends and use its features like stickers, sound effects, and hashtags. You can make your video more visible by joining sound trends or skits. This will allow you to land on the Discover page.
How do you find the most popular sounds? Clicking the plus button, as if creating a new video, and clicking “Add Sound” is the easiest way to locate trending sounds. This page will show you what’s hot by displaying sounds that are “new” and going to the “TikTok Viral”.
3. Post consistently on TikTok.
The average TikTok user in the U.S. spends 68 minutes per day on the app, and 9/10 of users access it multiple times per day. Your followers will stay longer on your page if you offer more content. Users will want to keep coming back to your page and build a library. Users who follow you will be the first to see your latest videos. Depending on how many times you post each week and the bandwidth available for creating TikToks, it will be different. Some videos can take less than 5 minutes to create, while others may require more editing or production. TikTok recommends posting between 1 and 4 times per day. However, for many people, this is not feasible. As you get used to the app, start by posting once per week.
4. TikTok repurposes previously published content
This social media tip is tried and tested. Reduce, Reuse, Recycle! Sometimes we feel that we need to create new content for every piece we publish. But a good piece can be reused and used in many different ways. You can take an old blog post and make the key concepts into a TikTok. You can use an old list (Top 10 headlines in 2021), and then update it for 2023.
5. TikTok allows you to use text overlays and captions.
We saw a lot of accessibility efforts across social media platforms this year. TikTok’s auto-captioning feature, which automatically transcribes spoken words from videos for people who are hard of hearing or deaf, was introduced in 2013. TikTok plans to offer auto-translation captions later on. Some users don’t listen to TikToks without the sound turned on. Text overlays of important call-outs are a popular way to keep them engaged even if they don’t have headphones or don’t want to disturb other people.
The text-to-speech option is another favourite feature of this year. This allows you to choose an AI voice to read your text aloud. This feature allows you to add text for those who are reading and audio for viewers.
These features will help you reach more people and keep your audience interested throughout your video.
6. High-quality TikTok videos are produced in full-screen mode.
TikTok is the only thing on your screen. Make the most of the space available! You can shoot your videos in a 9:16 format either directly from the app or directly from your phone’s video app. Vertical videos have a 25% greater six-second watch rate. This allows you to get more views immediately and not make users swipe up due to poor quality.
Gen Z is attracted to TikTok for its authenticity. It’s OK if your videos don’t have Hollywood production quality. It’s easy for brands to expect the best quality, but this is not what TikTok users want. Tiktok users, specifically Gen Z, want to interact with and trust brands. This means that they should not be too salesy or over-produced. Users care more about the content than the production quality. The caption will appear in your TikTok video.
7. Collaboration with artists on TikTok
It’s a great way for you to reach a wider audience and increase awareness. You can also tap into a community of people who trust the creators of TikTok. People who create content for TikTok every day know it better than anyone else. Today’s creators have their own editing styles and personalities. They also have devoted followers. To help brands find content creators or influencers to create videos for them, the TikTok Creator Marketplace was built. You can see the demographics of a creator and other metrics to determine if they’re a good fit for your brand. You should look for creators who are experts in your field but also have a wider audience. Make sure you set aside money for videos that reflect your brand’s style and budget.
Many TikTok agencies can help brands partner with creators. They can source and contract, oversee content creation, and monitor analytics. These agencies often have a list of creators that they work with regularly, which can help eliminate the guesswork and vetting process of finding a creator who aligns with your campaign goals.
8. TikTok Ads Manager
TikTok advertising is a great way for brands to increase their TikTok engagement. There are five types of TikTok paid ads that brands can run: top view ads (branded hashtags), in-feed ads and in-feed ads. To create ads, accounts must first apply for and be approved before they can begin to use the TikTok Ads Manager platform. It is similar to Facebook Ads Manager. The ad platform can be used in a similar way. There are three options for advertising goals (Awareness and Consideration), which can be used to cover all stages of the funnel. Each objective also includes additional ad types.
Last words
These are just some of the Tiktok strategies that you can use to build your brand and reach new audiences in an exciting way. Social media is changing rapidly and TikTok keeps up with the times. It’s crucial not to be left behind. TikTok is used by brands of all sizes and niches. You can use your imagination to discover how TikTok strategies work for you. Start creating videos today to show your brand personality and connect with users.
