Now that you have developed your eCommerce website, it’s time to market it. What comes next?
When you start building your eCommerce business, the real fun begins. For most newcomers, this period is hard and intimidating, but it is also the most rewarding.
It’s unpleasant because if you don’t have the necessary instruments, it can be excruciatingly sluggish. You can increase sales and conversions by using the right tools to expand your business.
While these tools will increase your overall costs, their ROI is so tremendous that the expense is immediately justified.
The following are our top suggestions for the most cost-effective marketing solutions for growing your eCommerce business.
1. SEMRush
Search engines are the best way to generate free visitors to your website. You’ll need to maintain an understanding of eCommerce SEO to make use of them.
The greatest SEO tool on the market is SEMRush. It enables you to discover the keywords your competitors are ranking for and how you may outrank them.
It gives you a plethora of optimization ideas that you can adopt with little effort in just a few clicks.
See our tutorial on how to conduct proper keyword research for instructions and details.
Cost: Prices start at $99.95 per month.
2. Constant Contact
Email is the best way to communicate with website visitors, and it is still the preferred mode of communication for consumers.
From the beginning, you must start establishing an email list for your eCommerce store. In other words, every day you don’t gather emails, you’re losing money.
Constant Contact is the simplest method to get started with email marketing. It’s the best email marketing software on the market for sending tailored messages to subscribers and increasing revenue.
See our tutorial on how to launch an email newsletter for more information and step-by-step instructions.
Cost: The Cost starts at $20 each month.
Alternatives: Depending on the use-cases, we also propose SendinBlue, HubSpot, and Drip.
3. OptinMonster
As your eCommerce site grows in popularity, you’ll see that the majority of visitors leave without making a purchase. Wouldn’t it be fantastic if you could keep in touch with them and persuade them to buy?
This is something that OptinMonster excels in.
It is the best lead generation software in the globe because it assists you in converting website visitors who have left without taking action into leads and customers. OptinMonster is compatible with all types of websites and eCommerce systems.
See our post on how to turn visitors into customers for instructions and examples.
Cost: At the absolute least, we recommend starting with their Plus plan. It costs $19 per month if you pay annually.
4. Nextiva
Normally, adding your landline or cell phone number to your eCommerce website is all that is required. However, it does not appear to be very professional and could be detrimental to your company.
Nextiva is the best business phone service available. It allows you to utilize the same phone number on different platforms, including phones, cell phones, and laptops.
It is powered by VoIP (voice over internet protocol), often known as corporate VoIP. It is far less expensive than traditional landlines and allows you to properly handle business calls.
Cost: Starting at $20 per month per user.
Alternatives: Other popular virtual phone number apps include RingCentral and Ooma.
5. PushEngage Push Notifications
Using push notifications is one of the simplest ways to boost your store’s earnings. They allow you to communicate with people who have left your website after they have left.
One of the highest engagement rates of any communication channel is pushed notifications.
PushEngage is a popular web push notification software that simplifies the process of adding push alerts to your online store.
It can be used to send mass push notifications, cart abandonment notifications, automatic drip messaging, and sale announcements, among other things.
Cost: At first, it’s free, then it grows in accordance with the number of subscribers.
6. Pay-Per-Click Advertising
Starting an eCommerce business website will not immediately generate revenue for your firm. It will take some time for your website to receive search organic traffic. You’ll still have to pay for hosting and other services in the meanwhile.
This is where pay-per-click advertising can help.
Pay-per-click (PPC) marketing allows you to display advertising in search results for certain keywords. Within minutes, you can utilize SEMRush to uncover the PPC keywords your clients are targeting and build an efficient approach.
Google Ads is the greatest place to start your first PPC campaign. It’s quite simple to use, and even complete beginners may get started right away.
PPC campaigns don’t have to be expensive. Start with a small budget and conduct a highly targeted campaign, then gradually expand the budget to create more leads and sales.
PPC marketing isn’t only for eCommerce businesses; you can use it in conjunction with your SEO efforts to drive targeted traffic to your store.
Cost: You can begin with as little as $100 and gradually increase your investment.
Conclusion
Essentially, it is up to you. Your goal should be to identify the correct tool balance and then build on that. As your company expands and you have more money to spend on expansion, keep testing new tools.
