One of the best ways to build brand awareness is through market research and seeding your content to followers on a social media platform. There’s an increasing demand for mobile-based marketing strategies, like TikTok marketing since people are spending more time on mobile phones than usual. Best of all, TikTok marketing is easily accessible at any time you’re in need of a burst of traffic.
How TikTok Marketing Benefits Brands
In order to access the TikTok platform, one must download the app. This gives brands a plethora of opportunities as it allows them to invest in both mobile and video marketing strategies all at once. This also improves view rates, which equates to more exposure for their brand. The benefits of TikTok marketing for businesses are numerous. The app is filled with the potential for brands to engage with their customers and spread the word about their products in an imaginative and creative way. Additionally, age-targeted ads on the platform offer further opportunities for brands to obtain a wider reach among younger users online. Most importantly, TikTok doesn’t charge any rates and only charges when an ad is shown on the app and if the user chooses to view it right then or within
Pros and Cons of TikTok Marketing
TikTok marketing is a type of digital marketing that primarily uses the popular social media app, TikTok. TikTok, which was originally marketed as a video social network for teens, has now opened up to all demographics. With a growing following and high engagement rates, it’s no wonder people are choosing to leverage TikTok as an effective way to get their brand name out there. However, things start to get complicated when brands move to geo-targeted ads with automated engagement levels. Automated engagement works best when accounts post regular content and include significant hashtags, but it isn’t always possible for all brands.
Since Tik Tok videos only last short periods of time before disappearing from the newsfeeds of viewers, some brands worry about giving away product information or coupons in that small window. While Tik Tok marketing is still at play today and captures a healthy amount of traffic compared to other platforms like Facebook and Twitter, the effectiveness of this strategy will largely depend on the success of your products and services.
TikTok Etiquette and How To Create Engaging Videos Tips
The key to using TikTok to market is to remain true to the channel and its users. What this means is posting content that appeals to them, never pitching products through video ads, creating accounts carefully so they are relevant. It also means knowing when it’s time to post and turn on geolocation tags so fans know where the videos are being filmed.
Create a Vertical Video for Tiktok
Viral video marketing works best with TikTok and video-sharing apps. This can include vertical video as these videos will crop depending on the viewing device. The image within the video frame does not change and what captures the viewer’s attention is the motion of the subject being filmed. Tiktok videos are typically vertical, so you need to maximize this aspect ratio to have a more professional look when users view your ads. A 9:16 performs better than having a square video leaving the rest of the screen black. So, you might need to resize videos for a better look.
Use an Upbeat Music
Sponsored videos on TikTok are vastly different from those seen on traditional social media channels. TikTok has one main objective, which is to be entertaining, and artists use that opportunity to give their videos an upbeat vibe. Selecting personalized upbeat music is an element that gives a certain edge and is one of the secrets to TikTok fame.
Have a High Impact Intro
If you want to start using TikTok as a marketing tool, it is best to start with something that has an impact. This could be a high-impact visual or a hook that will grab people’s attention right away. After the video starts, it’s important to retain the viewer’s attention with more content and what your goal is with the video. In general have human aspects like stories, challenges, games, fun facts, and trivia.
Lean on what is on trend
In marketing, the most important thing is to stay as up-to-date and current as possible. The only way to do that is by following what’s on-trend. In this context, TikTok videos are all the rage. Businesses should take a moment to figure out what is trending and look for ways that TikTok can help them reach their goals.
Use hashtags
The use of hashtags paved the way for visibility on social media. They help people find your content and show that you’re paying attention to the various trending topics. Plus, hashtags can help you unravel the mysteries of Instagram’s algorithm. If you mention a few influencers on any given topic, for example, #naturalhair, then Instagram’s algorithm will surface your content and maybe even other users’ posts related to hair care among all their followers.
Encourage user-generated content
Encourage your customers to upload videos based on the company’s campaign theme which links back to your Instagram or Snapchat account. For example: if you were hosting a BBQ Garden Shades event, you might ask customers to show how they “stay fresh in summer” by uploading a video for a chance to win a product and branded sunglasses. Have your messaging pegged to an event
TikTok Marketing is a new way to increase brand awareness that offers many benefits. With endless possibilities, TikTok has the power to engage audiences with videos, stories, and live video feeds, so it’s in a unique position to really connect with people. So, you might want to start your marketing campaign through TikTok.
