SEO optimization is all about being seen. As a business site owner, if you aren’t seen, your site might as well not exist. All the work you’ve put in and your dreams of growth will be flushed down the toilet if you don’t take SEO seriously because that’s how search engines will highlight your WordPress business site, and the following guide will help with that.
Hiring a Specialist
One smart step to take, especially if this if your first rodeo, is to hire an expert. Of course, if you take your time, you can learn much of what an expert can teach you or help with, but you probably don’t have the time right now.
It’s wise to be humble at the moment and accept that others might know more than you know on this subject. Focus on hiring SEO optimizing specialists that understand your site’s format. It would be wise to look for a WordPress consultant with SEO experience. There’s no doubt that this is going to take some time, but trust the consultant because the professional can help guide you in the right direction.
Keyword Introspection
The keyword is king when it comes to SEO optimization. You must do a full analysis of your site, and be sure to use keywords effectively. Of course, you must know what keywords are. Do your research and find out what keywords are usually used to search for the services or products your company offers.
Try to focus on long-tail keywords to get more targeted visitors to your site. You are going to have to pay for keyword analysis. Once you’ve found the keywords you need, you should consider revamping your site and blog posts, making sure these keywords are used appropriately. Be sure to add the keywords to your titles for better results. If you need to, use your location and neighbouring towns to get more targeted results.
Work on Speed
Search engines care about how quickly your page loads. The reason they care is that online users care a lot about this. If your page takes too long to load on a desktop or a phone, then the visitor will likely leave and go to a faster site.
This doesn’t mean you should make your page too simple because that’ll look bad, too. You want an efficient site that can load as quickly as your competitors or faster if possible. One thing you can do is check out online tools that’ll measure your loading time. Be sure to look for services that work with WordPress sites.
If you measure your loading time and it’s slow compared to competitors, then it’s time to take action. Your hosting plan may not be good enough. Your site theme may be too bulky or inefficient. Your plug-ins may be to blame, or maybe your images are not optimized. Find out what’s slowing your site down, and fix the issue.
Mobile Friendliness
While a lot of folks visit sites on laptops or computers, a significant portion of the population use mobile devices. This chunk of the population is so big that no business site owner can ignore them. Your website should be found and browsed easily from a smartphone. If you don’t know what this is referring to, then it’s something you need to research.
Search engines pay attention to this and rank you accordingly. Your site has to be functional and navigable on mobile devices. It should be visible to bots because they need to crawl your site. This is how mobile search engines work, and if you’re making it hard for bots to crawl, then you won’t be found. Don’t make the mistake of focusing only on your homepage because your mobile device visitors will probably go beyond that page.
What’s mentioned here is vital, but there are many other things to worry about, like making sure you provide quality content and avoid duplicated content at all costs. Make sure all of your backlinks are always working and that they’re high quality; search engines even pay attention to your call to action.
Hopefully, this guide helps you optimize your WordPress business site, but if you have additional questions, don’t hesitate to ask your consultant.
