Artificial Intelligence (AI) is the technology that performs tasks that would normally require human intelligence. It is what is applied in speech recognition, translation, and decision-making based on data. Businesses benefit from AI in many ways. From improving how businesses hire their staff to increasing customer satisfaction, there are many benefits of AI in business. Marketing is one of the key areas in which artificial intelligence can help a business.
Used properly, AI marketing tools and software will help you stand out from the crowd and make you the perfect choice for potential clients. These tools collect available data online and use it to match you with suitable clients. What are these tools? Here are the top picks.
Phrasee
Emails that are automatically generated by your computers may not sound like human-written emails. They may read clunky or fail to have the personalization that makes email marketing successful. To avoid this, make use of this tool called Phrasee. It allows users to create emails that have the sound and standard of the brand. This is set into the software and it later generates personalized and informational emails.
Using Phrasee, your email marketing strategy will be successful. Professional and personalized emails will reach clients in real-time. This decreases bounce rates while increasing conversions. The emails are sent at a time when the client needs what you offer.
OptiMove
This is a platform that collects data across different platforms. This data is presented to the marketing team in a way that they can determine the right actions to take. You will see how your marketing campaigns are doing. You will know which one works and which one does not. You will also receive suggestions on the decisions to take about certain marketing campaigns. For instance, you will be shown the campaigns that you need to drop due to losses. By making the right decisions in your marketing, you improve customer experience and increase conversions.
Darrow
This is an AI legal case search tool that is designed for those in the legal industry. Attorneys can use this tool to find every violation out there and solve it. This tool does all the hard work of looking through online data, connecting the dots in the legal context, and calculating the financial value of each case. Legal Professionals using this tool will gain a huge market advantage by receiving quality information that will help them save time and costs.
SEMrush
This is a great tool for search engine optimization. It will help you determine how well your web pages are ranking compared with those of competitors on relevant keywords. With this information, you can know what changes to make to your SEO strategy to achieve better results. This is not the only feature SEMrush offers. With this AI tool, you can do keyword research, find trending topics and curate effective marketing plans. For all your SEO marketing needs, SEMrush may be the only tool you need.
Acrolinx
Your brand should have its specific way of portraying itself out there. The Language on all marketing outlets should be the same and align with the brand’s goals and objectives. Acrolinx is the AI tool that checks and ensures this is achieved. The style, tone, grammar, and specific company words can all be checked with this one tool.
Acrolinx scans content and gives suggestions on changes that may need to be made. With this tool, all content shared with the public will look alike. It will tell the same story about your brand. Consistency is very important in building a brand and this tool is all you need for this.
Bottom Line
AI is the new normal in marketing. You need to embrace the different tools available and take advantage of them. These tools make your work easier than if you had to do all the research on your own. Even with a team, you could not achieve what simple AI tools can achieve in half the time they do. They provide real-time feedback which means you will always be abreast with your market. These tools will increase your market advantage.
