Introduction
The report is based on the digital business management and emerging technology of the DHL company which illustrates the strategies applied by this company to overcome all difficulties. In the topic, the E-Business model of the company is going to be introduced. The competitive and digital business strategy is also being discussed. The identification of digital marketing and strategies is also going to be done. The identification of the company e-CRM and the web intelligence of the platform of the company is also going to be done. Cyber security measures are also being discussed on this topic.
E-business model
The company is using its E-business model to deliver the different packages and goods to the people and provide quality services regarding logistic transportation. The company initially does the competitors’ analysis of its competitors using the different digital tools and techniques. With the use of the different tools and software, DHL easily analyses its competitors. The 4ps marketing mix of DHL is price, place, promotions, and product mix, the company uses different digital techniques to calibrate the price, place promotion, and products.
The use of social media helps the company to make the right pricing and facility recommendations. Using the different digital technologies, the company provides the accurate price of the different logistic packets. The digital machines digitally analyze the weight, nature, delivery type, and the distance to be covered by the courier package and the consignment size in a very fast and smooth manner (Gupta, 2019).
DHL offers the product mix in their company; the company digitally uses its website to choose the product mix of the courier package. The company must include more variety of their services on their website. The Express delivery, the fast delivery, and the regular delivery option can be chosen from the company website. The promotion of their company on social media and their official site is part of the E-business model of DHL.
Competitive strategies
DHL provides some very useful and competitive services to their customers to be one of the leading logistics operation companies in the market. The company used many different competitive and digital business strategies to beat its competition in the market. The company offers DHL Same-day Priority facility which makes them unique in the competitive market. The use of digital tools and technologies enables the company to analyze the fastest route and process of shipment using customized software.
Identify digital marketing strategies and options of DHL
Social media platforms are the favorite choices of the company for their digital marketing. The company uses different techniques and tricks to promote the company on social media platforms. The global growth in the E-commerce sector during the Covid pandemic situation was very rapid. The company also decided to shift the business to E-commerce. The company used to offer different services and products on its online websites (dhlsameday.com, 2021).
The tracking and the choosing of the facilities have been digitized and can be easily accessible from the official company website by the customers. The use of the different chatbots and artificial intelligence will be the most important leap in the e-commerce sector of business for the company. The company also needs to provide the option of changing its services online also. The different promotions have been done using the social media platform by the company and the sponsorship of many sports events that is forecasted on television also helped the company in their promotions.
Discuss the customer traffic data Using a similar web market intelligence platform
According to the above graph data, the customer traffic of DHL has been represented here. The customer traffic data shows the parameter of the success of the company. The data shows how DHL is the leader in the logistics and shipment industry of the world. In the month of December 2021, 67.8 million customers visited the website and in the mo9nth of January 2022, 52.6 million customers visited the website of DHL.
According to the graph, 43.8 million customers visited the digital website in the last month. The bounce rate of the company was 36.90 percent as per the data of similarweb.com. It is also showing that digital marketing strategies are effective for the company. The company needs to work on the shipment movement of the regular delivery system. The company needs to fasten up the speed of the regular deliveries which may increase the number of the customers for the company.
Company’s Electronic-CRM and social network channels linked with the website
The e-CRM of DHL is the blend of the e-commerce selling platform, business applications of DHL, business websites of DHL, and customer communication infrastructure of the company. The digital selling platforms and the business websites of the company help the customer to reach the company using their cell phones and PCs. the company must improve the Customer communication infrastructure in their e-CRM (Van Nguyen et al. 2020). Quick response regarding the problems of the company must be solved using the improved communication infrastructure. It will help gain more customer loyalty for the company.
Conclusion
In the above context, the digital structure of the business model of DHL has been discussed here. The identification of the competitive strategies and the digital business strategies of the company have also been discussed in this context. The digital marketing strategies and options also have been highlighted here. The customer traffic data and the structure of the e-CRM have also been discussed in this report. The suggestions regarding this also have been provided in this context.
