Conversion rates are the lifeblood of any business. If you’re not converting customers, you’re not making money. But what if your conversion rates are low? How can you improve them? One way to improve conversion rates is to focus on mobile CX. Mobile devices are increasingly becoming the primary way people browse the internet and purchase. So, it’s essential to make sure your mobile CX is top-notch. Here are a few tips on how to improve your mobile CX and increase conversion rates:
1. Make Sure Your Website Is Responsive
The easiest way to improve your mobile CX is to ensure your website is responsive. In other words, it looks good and functions properly on mobile devices. A responsive design will automatically adjust the layout of your website to fit the screen size of the device it’s being viewed on. This ensures that users have a positive experience no matter what type of device they’re using.
Of course, other factors contribute to a good mobile CX, such as page load time, ease of navigation, and overall design. But if your website isn’t responsive, those other factors won’t even matter. So, make sure you get this one right!
2. Optimize Your Forms for Mobile Users
If you want to improve mobile CX, one area you need to focus on is your forms. Forms are essential for many businesses, but they can be a pain to fill out on a small screen. That’s why it’s important to optimize your forms for mobile users with a partnership tracker.
A partnership tracker can help you keep tabs on customer engagement across channels, identify areas for improvement, and measure the impact of changes you make. Plus, it ensures labels are visible and placed above fields and uses placeholders instead of field labels.
3. Offer Mobile-specific Loyalty Programs and Discounts
Loyalty programs reward customers for their loyalty by giving them points or rewards that can be redeemed for discounts or free products. This encourages customers to keep returning, and increased engagement can lead to higher conversion rates.
Discounts offer a financial incentive for customers to buy a product or service. This is especially effective for high-value items, as it can provide a significant discount that is more than worth the customer’s time and effort. Incentives like this can lead to increased conversion rates and improved overall sales.
4. Get Feedback from Customers and Act On It
Get feedback from customers, stakeholders, and end-users about their mobile experience with your product or service. Use your learning to improve the mobile user experience (UX) and increase conversion rates.
Getting customer feedback should be step one in any plan to improve your mobile customer experience (CX). After all, it’s the customers who are using your product or service that can tell you what’s working well and what needs improvement.
Take the time to reach out to your customer base – through surveys, interviews, focus groups, or other methods – and ask them about their mobile experience with your company. Once you have this valuable feedback in hand, use it to inform decisions about how to improve the mobile UX.
5. Offer Customer Support
Offering customer support is essential to improving mobile CX and increasing conversion rates. By providing customer support, you ensure that your customers have a positive experience with your app and are more likely to convert into paying customers.
Customer support can be in the form of a help center, tutorials, or customer service representatives who can help resolve any issues your customers may encounter. Ensure that the customer support you provide is easy to find and accessible from within your app.
Your customers will appreciate the effort you put into providing quality customer support, which will go a long way in improving their overall experience with your app.
Bottom Line
Conversion rates are essential for any business, but they can be challenging to improve. One way to increase conversion rates is by focusing on mobile CX. Make sure your website is responsive, simplify the checkout process, and offer mobile-specific deals and discounts.
You should also provide 24/7 customer support and get feedback from customers so that you can constantly improve your mobile CX. By following these tips, you can encourage more people to buy from you, which will ultimately lead to increased conversion rates.
