Custom boxes tend to get overlooked as a brand tool, due to their lack of styling and color. However, using them as part of your brand can help convey your company’s personality and make customers feel more at home with your brand. If you’re looking to create effective boxes and branding tools for your organization, these tips from our blog post will help you get started!
1. Get Rid of the Label
You’re probably used to seeing attractive custom presentation boxes that contain your logo and maybe a short description. These detailed descriptions are great for most products, but they can make it difficult to find exactly what you want among your products. Be sure to remove the “Item #” from the box, and instead use your other labeling methods like barcodes, printable labels, or stickers. That will help you have cleaner boxes with fewer labels. So customers know just what they’re getting before they buy.
2. Make It Legible
Trying to differentiate your boxes from your competitors by creating unique designs can be a lot of work. Instead of focusing on the design, make sure you’re creating legible labels for your products. You can use code on the front or back of packages, or print the image on stickers and put it on the box. This way you can have a clearer, compact box without any difficult-to-read text!
3. Upgrade Your Font Rules
It’s easy to make sure that customers are able to read your labels, but it’s also important to make sure they aren’t too small or too small at all! If customers have trouble reading it, they might not be able to find what they’re looking for. Large fonts are easier to read than small ones, but if your font is too small, it will also be harder for your customers to take in.
4. Take Advantage of Your Box
Make sure you’re taking advantage of your box! You can display your logo and short descriptions on the sides or back, and you can even use it as a gift box for all of your products! Consider using colored boxes when you’re able to; this will allow you to convey more information while still creating an attractive package.
5. Keep It Clean
Printing over and over again is a pain when designing logo-based items like packages, but if possible shop around for packaging services that offer to print on demand. With on-demand printing, you can print as many or as few of your boxes as you need instead of having to make hundreds at a time. There are also tons of options available in terms of size and shape! Be sure that whatever you choose can be shipped easily and arrives looking presentable.
6. Make It Stand Out
With so many different products out there, it’s vital that your packaging stand out! Choose patterns, colors, and designs that will stand out against competitors, making customers more likely to find your product first. Experiment with new designs to make sure that every item on your packaging is unique and makes it easy for customers to find exactly what they’re looking for!
7. Use a Designer
If you’re part of a branding team, be sure to contact the design team first when deciding on labels! Work with the design and engineering departments to add your brand’s personality to your boxes.
8. Get Everything in Line
Whether your product is shaped or oddly shaped, you’ll want to make sure that it isn’t constantly sliding around in its package. To keep everything in place and showcase your product, use extra paper or foam core as fillers so that there’s no empty space inside. This will make it easier for customers to see their products. And it will also help prevent shipping damage. So you have happy customers from start to finish.
9. Clean It Up
Don’t forget to clean up your design! If you’ve chosen a flowery design for your boxes, you may want to avoid using a flowery logo for your products. Keep the final product looking clean and tidy. So it looks ready to be shipped immediately. You can also use simple paper that’s still functional but toned down when it comes time to print.
Here’s what it all boils down to:
Don’t use your boxes as a branding tool! Include your brand name and logo in every part of your box to make sure customers know exactly what they’re getting when they buy. Test out designs to see what works best, and remember that the style of your product can affect how much information you need on a package. Finally, take advantage of your box while you can by making it stand out and easy to use! When designing your branding collateral consider these tips to make sure that you’re making the best design for your brand.
