1. Find the purpose of a UGC strategy for your brand
The core question you need to ask yourself before forming a UGC strategy for your brand is why you are turning to UGC; what are you looking to achieve by implementing a successful UGC strategy.
- Is it associated with enhancing customer engagement or boosting your brand’s visibility on a social media platform?
- If you are planning an event, UGC can be used on digital screens in a form of a creative Social Media Wall
- Do you want to entice new leads and develop trust, or do you want to strengthen your customer relationship and emotional bond?
- Do you want to encourage honesty or provide a platform for your audience to express themselves?
- Do you want to generate sales by incorporating relevant CTA buttons or making content shoppable in your UGC postings, or are they meant to be informative or entertaining?
It will be easier for you to strategically commence your UGC campaign once you’ve figured out the “why” for crafting your UGC plan and narrowed down the top three objectives and goals.
Getting a hold of what and why your target audience prefers in terms of content is essential in making full use of your UGC marketing strategy. After you have ironed out what your target audience is looking for on various social platforms, you can look to reach them through relevant content on their respective platforms.
2. Look at Social Platforms from the Strategy Lens
Facebook is your go-to social media platform if you want to develop curated content and videos.
Turn to Instagram if you want UGC to revolve around quotes, high-resolution photos, hashtags, and stories.
Circulating blog posts, driving real-time customer interactions, and conducting blogs/posts are ideal for Twitter.
Professional content, brand news, and Job recruitments are best through LinkedIn.
If you want to build through product reviews and demos, then Youtube and you are a match made in heaven.
Relevance matters a lot when selecting the ideal social media platform, so choose the platform wisely and let the magic unfold.
3. Providing value to customers through UGC
Rolling out a successful UGC campaign depends on whether the content you are promoting adds value to your customers’ lives. Following up with customers who proactively share their experiences and stories with your brands with some kind words would take your UGC marketing strategy a long way.
4. Rewarding the customers
Gratitude in offering discounts to your base of loyal customers who invest time and energy in promoting your brand on social media platforms would help you create a legacy. Looking after your customers is one of the aspects that most brands miss out on, but you can get ahead of the line by converting your customers into loyalists by making them feel appreciated through rewards.
Wrapping Up
UGC is a fan favorite among marketers and the general public since it is unique to each user’s voice, choice, and style. By incorporating this content marketing plan, you’ll be able to expand your company’s social reach, increase consumer loyalty, and, in the end, create a community of like-minded people that interact with the brand on a deeper, more personal level than just on a transactional level. This approach is particularly valuable when considering medallia alternatives as it fosters authentic connections and resonates with users seeking diverse and personalized experiences.
