A video, as is well known, has become one of the most efficient ways for businesses to communicate their ideas to their clients.
The current generation does not read as much as past generations did. They prefer to consume video content since it is more interesting, digestible, and entertaining all at once.
According to one study, videos would account for 80% of global internet traffic by 2022. If you’re not utilizing the potential of videos, you’re passing up a huge opportunity.
In this piece of writing, we will look at the benefits of animated explainer videos for business in the top 6 ways.
- Stand out Business
- Skyrocket conversions and sales
- Generate Online Leads
- Build Customers’ Loyalty and Trust
- Website Rank Better
- Improve Brand Image
Now, without further ado, let’s have a look at the benefits of animation video.
1. Stand out Business
Modern marketing is constantly changing, and your plan must be updated to meet the needs of the digital realm and tech-savvy customers.
Animation integrated into your marketing strategy may be just what your company needs to stand out from the crowd.
You can utilize an animated explainer video to represent your clients’ company’s style, values, and uniqueness. For this purpose, the explainer video agency is the best way to stand out for businesses.
By definition, the benefits of animation are valuable and innovative. It is an art that serves a purpose. The attention-grabbing and vibrant animation can increase brand awareness and leave a lasting impact on the audience.
2. Skyrocket conversions and sales
Do you know why explainer videos are effective?
Animated videos not only engage clients but also motivate them to do desired activities. You can make a video that describes your services or creatively reveals the full potential of your product.
An actionable explainer video marketing suggestion is to include an attractive CTA button at the end of a video.
This CTA can direct a viewer to a landing page where he or she can get a more in-depth review of what your organization has to offer clients. Despite its lack of salesmanship, animation sells extremely well!
An animated video can be an excellent tool for subtle and discreet promotion and provide benefits of animation in marketing. It can even remain silent about the company’s offerings.
It could be altogether about something else. However, it is extremely effective in terms of sales.
If viewers enjoy the video content, they will want to know what brand stands behind it. This piques their interest.
And they visit your website to discover more about who you are as a company and what products (or services) you offer.
3. Generate Online Leads
One of the benefits of animation is to generate online leads.
Explainer videos can assist you with SEO efforts. Google favors pages that contain multimedia content, such as videos and images.
Furthermore, videos increase the average time visitors spend on your website. This contributes to a decreased bounce rate, which is essential for greater search engine rankings.
The videos on YouTube and Facebook can generate targeted traffic and lead to your website funnel.
4. Build Customers’ Loyalty and Trust
We are more likely to trust brands that are associated with happy feelings and make an effort to entertain their customers.
It is, in fact, another key benefit of animated videos for business. It contributes to more effective and entertaining communication between businesses and their target audiences. It also increases client loyalty.
We are more loyal to brands that show concern for their customers when you commit time, money, and effort to animated video production.
Keep in mind that you are also investing in the engagement and amusement of your audience. Customers instinctively interpret it as a sign of the brand’s concern for them.
5. Website Rank Better
The attention spans of web users have shrunk over time. Today, it is even more difficult to capture visitors’ interest and keep them on a website to learn more about business.
So, as we’ve seen many benefits of explainer videos, one of them is to keep visitors on a website longer due to its power of engagement and amusement.
As a result, it improves SEO and helps a website rank higher in search engines. It happens because Google (and other search engines) know that if users spend more time on a web page than is typical, the information is very valuable.
It convinces Google that your website is an authoritative web resource and ranks it higher in search results.
6. Improve Brand Image
There is no secret. Eye-catching pictures elicit strong emotions and associations.
An animated explainer video is one of the most powerful sorts of content because it interacts with us on both a visual and audible level.
That’s why animation is important for businesses’ brand image.
Both the music and the unforgettable pictures in the animated video make the customer experience more immersive and give birth to emotions and sticky associations.
In Brief:
Business explainer videos are a strong tool for marketing narrative, customer involvement, and entertainment.
It contributes to the formation of a positive brand image by eliciting the desired emotions and associations from the spectator. Furthermore, businesses can employ animated videos to express their own style and key message to their target audiences.
